Aug 21, 2019 | Matthew Prinn Boston
In the wake of mass killings at its stores in Texas and Mississippi, Walmart is content with not being among the top three U.S. gun sellers. Guns nearing “retail irrelevance,” says retail consultant who believes Walmart should swap then for dog treats and...
Aug 21, 2019 | Matthew Prinn Boston
Legal Sea Foods celebrates the legalization of recreational marijuana in Massachusetts with a psychedelic campaign, and more. Here’s your weekly Marketer’s Brief: Marketer’s Brief also has the latest on Coco Gauff’s New Balance endorsement and...
Aug 21, 2019 | Matthew Prinn Boston
The IPG sister agencies will work on Navy Federal’s national and regional brand strategy, creative content and media planning and buying. The IPG shops will handle creative and media, respectively, taking lead duties from incumbent Fitzco. Disclaimer: Matt Prinn...
Aug 21, 2019 | Matthew Prinn Boston
MSG Networks said its subscribers shrank by more than twice the rate of the broader pay-TV industry. The network says its subscribers shrank by 6.5 percent last quarter Disclaimer: Matt Prinn does not claim authorship, ownership or copyright for content found on this...
Aug 21, 2019 | Matthew Prinn Boston
Not sure you would want to wear this to an agency interview….you might come on a little too strong. The fragrance is part of a recruitment campaign by Mirum Helsinki Disclaimer: Matt Prinn does not claim authorship, ownership or copyright for content found on...
Aug 21, 2019 | Matthew Prinn Boston
Boll & Branch is redefining the bedding industry with linens that are also good for the environment, a standard other competitors are struggling to match. Hear from its founder and CEO at Ad Age Next: D-to-c: http://bit.ly/31So2kT Disclaimer: Matt Prinn does not...
