Jan 20, 2020 | Matthew Prinn Boston
Verizon is coming back to the #SuperBowl, and will also power the first-ever 5G Super Bowl stadium in Miami. Verizon confirmed Friday that it’s returning to its third Super Bowl, adding that it intends to once again thank first responders with its ads. The...
Jan 20, 2020 | Matthew Prinn Boston
NFL’s new spot is slated for #SuperBowlLIV Bowl and comes as the league boosts its social justice messaging in wake of the Colin Kaepernick controversy. http://ow.ly/Ozn030qaSIp The spot, which is slated for the Super Bowl, comes as the league boosts its social...
Jan 20, 2020 | Matthew Prinn Boston
Mr. Peanut joins “Veep” star Matt Walsh in Planters’ #SuperBowl spot. The Kraft Heinz nuts brand is once again working with VaynerMedia. Disclaimer: Matt Prinn does not claim authorship, ownership or copyright for content found on this post. The...
Jan 20, 2020 | Matthew Prinn Boston
“For this campaign, it was important to bring this in-house and harvest the soul of the brand,” says Brian Boring, VP of global brand creative at Under Armour. Under Armour’s new brand platform and campaign was created in-house even as the sportswear...
Jan 20, 2020 | Matthew Prinn Boston
Opinion: “Investment in influencer marketing has become wildly disproportionate.” Why we need to stop chasing vanity metrics and unproven tactics, and return to the fundamentals of marketing and advertising. Disclaimer: Matt Prinn does not claim...
Jan 20, 2020 | Matthew Prinn Boston
Would you share this on Instagram? Retailer combined its most popular goods into one odd product Disclaimer: Matt Prinn does not claim authorship, ownership or copyright for content found on this post. The content was produced by the author/website referenced in this...
