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Opinion: Why creative cannot be commoditized

Opinion: Why creative cannot be commoditized

“Cannes used to be dominated by creative giants who converged on the town with an air of celebrity. Then the world changed. People changed. Marketing changed. And the creative rock stars lost a bit of their swagger.” #CannesLions Creativity is the magical...
The 2019 creatives you need to know

The 2019 creatives you need to know

Who is behind the work predicted to win at #CannesLions this week? We’re spotlighting creative talents behind some of the year’s most promising work and whose presence is sure to be felt on the Croisette. Here are the creatives you should know about: Meet...