Matthew Prinn’s Blog
Tennis pro Maria Sharapova is retiring. Nike is here with the send-off. Tennis pro announced her retirement today
Subscriber exclusive: "Identity gardens" are popping up as the industry shifts away from third-party cookies. Changes made by the Google Chrome browser have prompted a numerous players in the digital ad ecosystem to create so-called identity gardens.
In this week's Marketer's Brief: - Amy Poehler tells female-empowered fairy tales for Pure Leaf - Disney loves the Impossible Burger - Wendy's social campaign for its new breakfast is underway - How McDonald's is celebrating the 50th anniversary of its Shamrock Shake...
Amarr M. Wooten helps hype Sprite Ginger in a fresh TV cut of an ad that debuted online earlier this month, and more: Amarr M. Wooten helps hype Sprite Ginger in a fresh TV cut of an ad that debuted online.
The organizers of SXSW say they have no plans to reschedule or cancel the event in the face of the coronavirus outbreak. http://ow.ly/zLyB30ql3vy The annual festival has not altered any plans yet in face of global threat, but a few would-be attendees have already...
Tesco's latest campaign was inspired by a tweet that went viral about someone's excitement over a bandage that matched their skin tone for the first time. Print campaign from BBH supports new product design inspired by a tweet
This skin cancer prevention campaign painted sunblock on all the faces on billboards along a main highway
McCann Lima partnered with Coke, Ford and Huggies, and others, to paint sunblock on the models appearing in the brands' billboards. McCann Lima partnered with brands including Coke, Ford and Huggies for skin cancer prevention work
Behind ParkMobile's nurturing of employees as brand and workplace advocates. Behind ParkMobile's nurturing of employees as brand and workplace advocates
Beer brand Skol induced rainfall before the Carnival in São Paulo Brazil began with a branded jet. Skol and agency GUT São Paulo try some environmentally-friendly weather manipulation
Here's all the recent movers and shakers of the production world: Including talent news from Caviar, RSA and Wondros.
The “Not a Gun” campaign by Goodby Silverstein & Partners illustrates the disproportionate risks African-Americans face in everyday life. Film from Goodby Silverstein & Partners illustrates the disproportionate risks African-Americans face in...