Matthew Prinn’s Blog
"It’s time to see how animals really live and to do something about it. To make that world you saw as a kid, a reality," reads the prologue of this deceptive book from PETA. PETA hides a frightening message in a deceptively charming package
Ad Age’s Heidi Waldusky sits down with Kendall Fisher, digital strategist for Oracle NetSuite and executive producer of Grow Wire, to discuss how the software company uses storytelling to create value for customers and connect entrepreneurs around the globe.
American Express promotes Small Business Saturday, coming up on Nov. 30, and more: American Express promotes Small Business Saturday, coming up on Nov. 30.
The majority of e-commerce retail purchases are done via mobile app, so why do retention rates continue to drop? Find out in a new custom white paper from Criteo and Ad Age Studio 30: http://ow.ly/5u6P30pUSZD
Here are the recent movers and shakers of the production world: Including talent news from Nexus Studios, MediaMonks, Tool and Sibling Rivalry.
Digital agencies are tasked with keeping their clients ahead of the curve. But how, exactly, can that be achieved? More from our Publishing Partner. Digital agencies are tasked with keeping their clients ahead of the curve. But how, exactly, can that be achieved?...
Does anyone really need their phones while eating? Latest attempt to get people to switch off digitally comes from Canada's Ace Bakery
Why D-to-C brands are spending more on TV advertising. Learn more from our Publishing Partner. WarnerMedia's SVP of direct marketing discusses how TV offers direct-to-consumer brands cost-efficient strategies in tune with the brands' unique qualities.
Good morning! Here's what to know as you wipe the sleep from your eyes. For one thing, Google is clamping down on political campaigns. On a less serious note, Ryan Reynolds stars in a wacky new ad for three products: Welcome to Ad Age’s Wake-Up Call, our daily...
Spotify will send listeners on-platform ads inviting them to join real-world events. The music streaming platform introduces a new program called 'Hear for It' with the Ferrero-owned candy brand as first partner.
Pepsi is putting a contemporary twist on the holidays with Cardi B. Beverage marketer ups its holiday marketing in a direct challenge to Coke.
Ryan Reynolds pitches three products at once. The actor confesses: “I bought mid-roll ad placement.” The spot by Adam & Eve is the latest example of self-referential advertising.