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Matthew Prinn’s Blog

Pepsi goes Instagram-heavy for summer campaign

“Pepsi #Summergram” involves putting special graphics and QR codes on more than 200 million bottles of Pepsi, Diet Pepsi and Pepsi Zero Sugar. The effort includes 25 TV ads touting Pepsi-branded Instagram Story AR filters.

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Droga5's implied price tag? $475M

Droga5's $475 million valuation can be inferred from the May 23 filing for an initial public offering by Endeavor Group Holdings. It's a clue as to what Accenture paid. Accenture Interactive didn't disclose what it paid for Droga5. But Endeavor Group Holdings' IPO...

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