Matthew Prinn’s Blog
Ad spend is plummeting and a recession will only fuel the flame. Here's what to know: Warning sign: U.S. ad spending plummeted 12 percent in 2009, the last year of the Great Recession.
"Kebab grannies" spoon-feed you to slow down your eating in this spot from indigestion remedy Gaviscon. Fun ads by Gaviscon highlight that there's an easier way to tackle heartburn
On Sept. 9 we spoke about how young, agile startups are changing the retail landscape and exploring the challenges and opportunities facing the entire industry.
One woman calls her doctor from a nail salon in an Oscar spot that shows anyone can call their doctor no matter where they are. TV and OOH campaign arrives as brand expands into six more states and 12 new markets
Adwoa Aboah, Rain Dove and Felicity Hayward are free to be themselves in this empowering fashion spot
Plus size model Felicity Hayward steps out of a giant billboard in spot from fashion brand Zalando. Georgia Hudson directs latest work for Zalando by Grey London
Nike's empowering "Dream Crazy" campaign adds an Emmy win to its awards heap. Brand bested Apple, Netflix and Sandy Hook Promise during 71st Annual awards.
This is one race that never ends. Experiential campaign by Edelman promotes its Glideride shoe technology
Anheuser-Busch InBev is poised to launch Bud Light Seltzer. Also on the horizon are Bud Light Lemonade and Bud Light Crisp, reports trade publication Beer Business Daily.
Fanta is also creating “Finstas," secondary Instagram profiles for each core flavor, to support the new campaign. Creative by Preacher includes trippy films with a personality for each different flavor
In his new role, Anthony Plant will act as "chief liaison" across J3. Anthony Plant becomes evp, global president of J3, replacing Eileen Kiernan who is now global CEO of UM.
Tonight, Lilly Singh will be the first bisexual woman of color to host a national network talk show. Here's what to expect: The Canadian YouTube star’s latest project debuts tonight.
The “Seinfeld” deal shows that Netflix still has options to acquire popular content even as Disney and AT&T Inc.’s WarnerMedia pull back theirs. Global rights to all 180 episodes will begin in 2021.