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“This announcement leads to a fundamental shift in how the industry understands and activates identity, which underpins everything we do…It is undoubtedly a watershed moment.” Google is moving to eliminate third-party cookies from its popular Chrome browser in two years, as increasing privacy regulation and steep competition from rivals such as Apple Safari continue to intensify.


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Original Author: Ad Age

Link to Original Post: https://www.facebook.com/194053120879_10156650267190880

Article From: "Ad Age"   Read full article