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Campbell’s has managed to get its cans of soup in the front of 1,400 Walmart stores through a sponsorship with Hallmark Channel. ‘Joy Night In’ campaign includes cooking demos in Walmart stores and integrations in Hallmark holiday movies.


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Original Author: Ad Age

Link to Original Post: https://www.facebook.com/194053120879_10156504510380880

Article From: "Ad Age"   Read full article