Campbell’s has managed to get its cans of soup in the front of 1,400 Walmart stores through a sponsorship with Hallmark Channel. ‘Joy Night In’ campaign includes cooking demos in Walmart stores and integrations in Hallmark holiday movies.
Matt Prinn does not claim authorship, ownership or copyright for content found on this post. The content was produced by the author/website referenced in this post which is reproduced in part as a public service.
Please see the original article/post by clicking the original post link below:
Original Author: Ad Age
Link to Original Post: https://www.facebook.com/194053120879_10156504510380880