Media product specialist for Taboola, took the stage at Ad Age Next: D-to-C in September to explain that understanding your CPA is only one piece of the puzzle when it comes to business growth. More from our sponsor Taboola Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing….
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