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Coca-Cola is trying to stage a comeback in the sparkling water race with its biggest North American brand launch in 13 years. The company, which trails PepsiCo’s Bubly in the hot-selling category, is relying on unique flavors, including some with caffeine, to stand out.


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Original Author: Ad Age

Link to Original Post: https://www.facebook.com/194053120879_10156478596480880

Article From: "Ad Age"   Read full article