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The California Consumer Privacy Act, or CCPA, takes effect Jan. 1, which means marketers have less than three months until they have to face it. Marketers and publishers are less than three months away from dealing with a new law that could have the largest impact on digital advertising since the introduction of the iPhone.


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Original Author: Ad Age

Link to Original Post: https://www.facebook.com/194053120879_10156429650075880

Article From: "Ad Age"   Read full article