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Like TrustX, many supply side platforms are trying to be more transparent with their fees as marketers choose to work with fewer SSPs.As an olive branch, a trade body representing publishers such as Hearst, Meredith, remove 12.5 percent fee previously paid by marketers


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Original Author: Ad Age

Link to Original Post: https://www.facebook.com/194053120879_10155940066055880

Article From: "Ad Age"   Read full article