Select Page

Google is making a change to its programmatic exchange that will likely result in marketers paying more for their ads. The move may leave marketers at a disadvantage in the short term, while increasing revenue for publishers.


Disclaimer:

Matt Prinn does not claim authorship, ownership or copyright for content found on this post. The content was produced by the author/website referenced in this post which is reproduced in part as a public service.

Please see the original article/post by clicking the original post link below:

Original Author: Ad Age

Link to Original Post: https://www.facebook.com/194053120879_10155938724010880

Article From: "Ad Age"   Read full article