At Shoptalk 2019, Danielle Vitale, CEO of Barneys, talked with Ad Age about the brand’s new campaign, “Don’t Put Us in a Box.” “We have been around for 100 years, but the point is not to look back and allow our history and our legacy to define us,” said Vitale. Watch more:Barneys debuts new campaign, loyalty program and cannabis offering in its quest for millennials
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