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The stunning tumble of Kraft Heinz has caused pain for investors, but could be advertising’s gain.The company’s plunge is energizing critics of the extreme cost-cutting pursued by Kraft Heinz as 3G’s austere budgeting practices come under the microscope.


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Original Author: Ad Age

Link to Original Post: https://www.facebook.com/194053120879_10155934237625880

Article From: "Ad Age"   Read full article