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Walmart’s aggressive media push shouldn’t just raise competitive fears inside Amazon, but also within the Google-Facebook duopoly.Walmart’s ambitions could result in a formidable retail media sector fueled by superior sales data to go up against Google and Facebook.


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Original Author: Ad Age

Link to Original Post: https://www.facebook.com/194053120879_10155934441225880

Article From: "Ad Age"   Read full article