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“If you’re trying to reach Gen Z, you have to know where we are. It’s definitely not Facebook. Your best bets are Instagram, Snapchat and YouTube, in that order,” writes Michael Pankowski, head of Crimson Connection, a Generation Z Marketing firm run by Harvard students. 5 tips for marketing to Gen Z, from a member of Gen Z


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Original Author: Ad Age

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Article From: "Ad Age"   Read full article