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Analysts called Gap’s decision to spin off Old Navy a smart move—and one the struggling parent company should have considered long ago. Gap will spin off its lower-priced Old Navy label into a separate company; the remaining brands of Gap, Athleta, and Banana Republic need a new name.


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Original Author: Ad Age

Link to Original Post: https://www.facebook.com/194053120879_10155927562645880

Article From: "Ad Age"   Read full article