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“It’s not a spot that offends you or challenges your belief system. No one will stop eating at Burger King because we aired a spot with Andy Warhol eating a burger.” Burger King’s Andy Warhol Super Bowl ad didn’t do well on many measures but the chain says it crushed it on the one that counts: improved brand attributes.


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Original Author: Ad Age

Link to Original Post: https://www.facebook.com/194053120879_10155907004475880

Article From: "Ad Age"   Read full article