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At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways.

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Original Author: Search Engine Marketing / PPC

Link to Original Post: https://searchengineland.com/learn-how-google-and-bing-audience-targeting-improves-performance-campaigns-312412?utm_source=dlvr.it&utm_medium=feed

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