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Facebook is working with a select group of media companies to test connecting their ad technology directly into Watch so the partners can serve ads programmatically for their shows. A TV network that shares late-night TV clips to Watch would control the ad inventory, instead of having Facebook deliver all the ads, as it does now.


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Original Author: Ad Age

Link to Original Post: https://www.facebook.com/194053120879_10155897131055880

Article From: "Ad Age"   Read full article