Oct 23, 2018 | Boston, Matthew Prinn, Matthew Prinn Boston
Leadership and management are different but indispensable capabilities that are not inferior or superior to each other. We can manage processes, projects, and programs; we should lead people. The notion of “managing” people can be unrealistic. While many executives...
Oct 23, 2018 | Boston, Matthew Prinn, Matthew Prinn Boston
Companies can now access consumer data more readily than ever before. This type of information allows marketing teams to better personalize their efforts when practicing account-based marketing, also known as ABM. With effective ABM, brands can improve their...
Oct 1, 2018 | Boston, Matthew Prinn, Matthew Prinn Boston
To have a successful career in business, you have to build strong relationships. These connections can be between either business partners or clients, and must be maintained throughout the course of a career. Once they are built up and maintained, they have the power...
